We believe that supply chains are only as strong as their weakest link. The red meat supply chain is a complex process where quality can be enhanced or lost at every stage. To ensure consistency of both quality and supply, the Celtic Pride Premium Beef Scheme was born.
As a supplier to Celtic Pride, producers agree to make the farm premises, land, livestock and movement records available for inspection.
Livestock is finished to agreed husbandry, breed, feed and classification protocol and delivered to our partner abattoirs.
Our fieldsman, Gareth Evans, is tasked with ensuring that all animals entering the scheme meet all standards.
We’re proud that Celtic Pride Beef carries the prestigious Protected Geographical Indication (PGI) standard. We consider the status of PGI to be of enormous importance to the Welsh red meat industry, as it identifies the origin and unique qualities of both Welsh Lamb and Welsh Beef.
Requirements of Celtic Pride Farms
The farms producing our Celtic Pride Premium Beef are:
– Registered holdings in Wales.
– Registered under a recognised farm assurance scheme.
– All cattle must be born, reared and finished on Welsh farms.
Requirements of PGI Welsh Beef
The main requirements of PGI Welsh Beef are that animals must be:
– Born and reared in Wales
– Fully traceable
– Processed in an approved abattoir and cutting plant